Alfa Romeo sales continue to grow

In a constantly changing social and industrial environment, Alfa Romeo's global growth continues - in the first half of 2025, the brand's registrations recorded an increase of 20% compared to the same period in 2024, confirming a positive trend in terms of volumes and market share consolidation. This is a result that reflects the success of the entire model range, complemented by the new compact Junior, received with great enthusiasm, confirming Alfa Romeo's ability to evolve piese auto online.

Alfa Romeo sales continue to grow

Santo Ficcili, CEO of Alfa Romeo:

"Alfa Romeo's 115th anniversary is not just an occasion to celebrate, but an opportunity to celebrate the most authentic essence of the brand. Homogeneous growth has marked the first six months of the year, thanks to solid planning and a comprehensive commercial offer. With over 45,000 orders, Alfa Romeo Junior is the main driving force behind the model range, which, together with Tonale, Giulia and Stelvio, continues to embody the spirit of the brand in their respective segments. The focus is also on the future - we will soon share a new vision for the brand, the result of the passionate work of an exceptional team. We want to seize new opportunities and face the challenges of an ever-changing global market with determination. We will do so with our people, with the dealer network and with the brand's fans all over the world, strengthened by a unique identity and by the bold approach that has always been our hallmark."

In Europe, registrations increased by 33.3% year-on-year, reinforcing the brand’s presence and highlighting a clear growth trend. The performance was driven by several key markets, including France with an increase of +51%, with Junior now leading its segment; the United Kingdom with +50%; Italy with +35%; and finally the Netherlands, with an exponential growth of 200%.

Alfa Romeo also recorded strong growth in South America, with a 63% increase compared to the first half of 2024, confirming the growing interest in the brand's models in a region with high potential. In North America, on the other hand, registrations fell in a changing environment that the brand is facing with a strategic approach and a proactive vision to capture new growth opportunities.

In the Middle East and Africa (MEA) region, Alfa Romeo continues to strengthen its presence with a 34% increase in registrations year-on-year.

Finally, in the India-Asia Pacific region, the brand continues to invest in strengthening its presence. In June, Junior debuted in Japan, with an Australian launch coming soon. The brand is expected to be launched in Malaysia and Taiwan soon, marking a new stage in its expansion in the region. In anticipation of these developments, performance in the first half of the year was marked by a slight decline. In China, performance remains stable compared to 2024.

Alfa Romeo's growth is driven by the Junior model - in just a few months since its launch in 38 countries, it has already exceeded 45,000 orders, 17% of which for the fully electric configuration. The Junior is available in 280 hp Elettrica Veloce, 156 hp Elettrica and 145 hp Ibrida versions, the latter also available in Q4 configuration, representing the most complete range in the segment, successfully reinterpreting the spirit of the brand in a compact and accessible way. The Tonale also continues to play a strategic role in the Alfa Romeo range and remains a benchmark in the Premium C-SUV category thanks to its balance between sportiness, efficiency and advanced technical features. Positive results were also recorded by the Giulia and Stelvio, which continue to embody the essence of Alfa Romeo's sporting spirit in their respective segments.

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Santo Ficcili, CEO of Alfa Romeo:

"Alfa Romeo's 115th anniversary is not just an occasion to celebrate, but an opportunity to celebrate the most authentic essence of the brand