Kia Sportage tops sales in Bulgaria
For another year, Kia's most sought-after model - Sportage, topped the sales ranking in Bulgaria for 2025 in the C-SUV segment, official data from traffic police registrations revealed piese auto online.

The leadership position was achieved with a total of 1,281 registered vehicles in 2025, which categorically confirms the champion status of the model. The C-SUV segment is the most significant and competitive segment for the Bulgarian market and the success achieved in it is a reason for additional satisfaction and pride. The Kia Sportage is the sixth best-selling car in Bulgaria for the past year and has attracted 138 more customers than in 2024, when registrations reached 1,143 units. The leadership of the new Sportage is also impressive on a global scale, with 569,688 sales realized worldwide in 2025.
Kia Sportage is the preferred choice of Bulgarian consumers in the SUV category thanks to the harmonious combination of distinctive design, high-tech and modern interior, a wide range of powertrains, as well as dynamic and confident road behavior. The model offers exceptional comfort, a high level of safety and excellent functionality, making it equally suitable for everyday driving in the city and for adventures off the beaten track.
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