Jeep launches an armada of off-road titans on the traditional Easter Safari

Jeep is gearing up for its annual pilgrimage to Moab, Utah, with bold and highly-roadable concept vehicles at the 60th annual Easter Jeep Safari, which will take place from March 28 to April 5. This year, tens of thousands of enthusiasts can expect new ways to experience and interact with the brand’s latest innovations. The brand’s official home base returns to Walker Drug in downtown Moab, where expanded visitor activities, interactive vehicle experiences and community-focused events will be the centerpiece of the celebration magazin de piese auto online.

Jeep launches an armada of off-road titans on the traditional Easter Safari

“Moab is not just a place we visit. It’s a proving ground we respect and protect, a landscape we continually invest in, and a community we’re proud to call home,” said Bob Broderdorf, Jeep CEO. “The Easter Jeep Safari has shaped the Jeep brand for decades, driving the evolution of our 4x4 vehicles and strengthening our connection to the community and the thousands of passionate Jeep fans who return year after year. To celebrate decades of off-road pioneering, we’re introducing an exclusive lineup of Jeep concept and production vehicles, new interactive experiences and visitor activities that showcase our off-road capabilities and reflect the essence of the brand.”

From all-new custom Jeep 4×4 concept models to interactive visitor experiences, the Jeep brand and Jeep Performance Parts (JPP) by Mopar are ready to take over Moab—the epicenter of off-road adventure in the country.

Jeep and JPP concept cars

This year’s lineup of Easter Jeep Safari concept models is the largest and boldest yet, featuring all-new custom designs developed by Jeep and JPP designers and engineers. The 2026 concepts pay homage to Jeep’s heritage in 4x4 and legendary off-road vehicles while adding a new generation of character. The result is a striking collection that connects the brand’s roots with a vision for the future of off-roading. The following Jeep and JPP/Mopar concept models will be on display at Walker Drug from Monday, March 30, through Friday, April 3.

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“Moab is not just a place we visit

From all-new custom Jeep 4×4 concept models to interactive visitor experiences, the Jeep brand and Jeep Performance Parts (JPP) by Mopar are ready to take over Moab—the epicenter of off-road adventure in the country